A New Year always brings with it the excitement of what’s ahead. For some of us, it’s the excitement of resolutions and motivation. For others, it’s the thrill of adventures to come this year. For SOM Footwear, it’s returning to what we enjoy: manufacturing shoes.
After ringing in the new year with the rest of the world, our minds quickly returned to our own countdown at the factory. We have worked as months turned to weeks and eagerly watch as those weeks begin to dwindle. Now that we are in the final stages of our production revamp, excitement and spirits are high as we can see the end--or rather the beginning.
This month’s newsletter will be brief as our team is busy setting everything up to resume production. We are gearing up our sewing machines, stocking our materials, and learning all the tricks of our new machine. Our focus has also included ensuring our back-end processes are up to date and ready to move ahead with us smoothly. (As part of this, we have recently reworked our 100% Satisfaction Guarantee to better serve our customers. Let us know what you think!) We want to make sure every aspect is in place so when our countdown reaches “zero,” we can go full steam ahead. Keep your eyes peeled: details of the campaign to launch our new model are coming soon...
For all of our customers who have been waiting, the time is near! Your patience has been much appreciated and your willingness to stay with us as we improve is important to us. Whether you are planning to try SOMs for the first time or if you have been craving that new pair for a while, we sincerely hope that you are as excited as we are about our return. And we are pretty darn excited.
We wish you all a very happy and healthy New Year!
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